“I always order vape juice for my boyfriend from eJuice Direct. They always have the best price and they have the fastest shipping. We have never had a problem. We have been loyal customers for well over a year and will be for many more.” – Lauren Z., eJuice Direct Customer
Like many successful e-retail companies today, the idea for eJuice Direct popped up over dinner one evening. Back in 2014, founders (and lifelong friends) Felix Reznik and Dimitry Fishkin saw an opportunity and decided to take a risk on the vaping industry.
After learning about vaping from a coworker for the first time, Fishkin soon found himself in a local vape shop looking for his first setup- and noticed the constant stream of customers parading in and out the door.
Later on that evening, eJuice Direct came to be, but not in any way current EJD customers would recognize.
They were curious about other available vaping options apart from the limited selection and high prices of the brick and mortar vape store Fishkin had visited. Some internet research quickly revealed that online e-juice shopping was in a similar situation.
Frustrated by the lack of affordable products or useful information on the subject, they then turned to forums like Reddit for more information, which helped them determine a group buy would be the best method to test the waters.