As regulation catches up with online vape shops worldwide, what do vape shops need to know when advertising online?
Vape shops face various new regulations around the world as government bodies attempt to regulate what was largely self-regulated industry, especially with online vape sales.
One of the biggest hurdles that vape shop owners face is where to advertise their products online. Right or wrong, many traditional advertising platforms have associated vaping products with tobacco products and smoking and banned any form of advertising. One of the most notable places you’ll find this happening is on the app stores. Many new vaporizers have apps that help users to operate them more efficiently etc., but good luck finding them on Apple’s app store.
Some of the other traditional online advertising platforms such as social media platforms, Google AdWords, Facebook Ads, and many others have also banned any type of vaping advertising, including liquids and devices.
What options do online vape stores have when many of the traditional advertising platforms are out of their reach? In the next section, we’ll cover some of the key areas that vape shops need to take advantage of if they want to get noticed online.
Where to Promote Your Vape Products Online
Don’t panic just because traditional paid advertising resources are out of reach. There are still some great opportunities for vape store owners to advertise their vape shops and vape products online.
This is your website. Despite many paid advertising options not being available, your website is still one of your best assets and is worth investing in, and not just in the beginning. Your website should have regular and consistent SEO work done to monitor how much traffic you’re generating. Solid content with SEO in mind is well worth the investment, and it’s one that will continue to pay off well into the future if you monitor it consistently.
Facebook Business Page
Just because you can’t pay for advertising on Facebook and other social media platforms such as Instagram and Twitter, it doesn’t mean that you can’t run a business page.
You can share various content, including products, services, articles, videos, and photos that are all great ways to generate traffic to your website and a place for customers to interact with your business.
Google My Business
If your store operates out of a physical address, Google My Business (GMB) is a must! It can take a little bit of time but having that presence on Google is great and also allows you to share regular business updates and content and collect reviews and testimonials.
If you have an online shop, one of the most cost-effective forms of online advertising is affiliate marketing. This allows others (website owners) to advertise your products and receive commissions for sales. Research other vape and CBD affiliates to see how they operate.
Reddit Communities and Vaping Forums
Vaping is huge, and so is the culture surrounding it. There are hundreds of private forums and Reddit groups that are focused solely on vaping, and many allow advertising.
YouTube and Instagram
YouTube and Instagram are all about sharing amazing visual content. Instagram has both photos and videos, while YouTube is just for videos. You can create channels on both that people can subscribe to or follow. It’s essential that you don’t just create advertisements. Think the other way around and work backward.
Create content that people are going to like, love, and share, and then once you have a following, you’ll be able to direct people back to products. For example, a video of someone doing an amazing vape trick, with … this specific vaporizer using this specific tank.
You can also collaborate with successful social media influencers and capitalize on their existing fan base.
Vape Store Advertising Online – Conclusion
Paid advertising is great, but if you focus on the fundamentals of building an online business and profile, you may find that paid advertising isn’t even something that you need to invest in. Start by building a professional website with fantastic SEO.
Create social media channels and a social media presence that sets you up as an expert in your field. Skipping ahead to paid advertising is great, but when you spend a little bit of time and money on the foundation of your online business, you may find that you don’t even need to pay to advertise it!