As cannabis rides high on the post-pandemic growth wave, the industry gets more popular than ever. You can see more vape shops and dispensaries in legal states because the retail landscape is booming. Exploring it as a business opportunity is a good idea, but you need to beat the competition to win the game.
Even if you are an established retailer, you must go the extra mile with buyer experience. Fortunately, impressing retail customers is easier than you imagine. Here are some ways you can deliver top-notch experiences that bring them back again.
Have seasoned budtenders around
Even as every other legit consumer wants to dip their toes, there are still apprehensions about cannabis and vaping. If you wish to deliver the best buying experience, make sure you have seasoned budtenders to guide and educate them.
Ensure they can address every query, from cannabis strains to composition, consumption methods, dosing, and safety precautions. Buyers, specifically first-timers, are more likely to seal the deal once they have all the information at hand.
Offer the broadest range
Vaping is not just about herbs and flowers now. Consumers want to experiment with cartridges and concentrates, and they expect versatility from retail sellers. If you wish to give them the best, ensure you have the broadest range on offer. Start by researching the market and identifying the demand trends.
You can follow customers with feedback and surveys to understand their preferences. Expand your portfolio, and they will be back for more.
Focus on packaging
You may have the best quality and variety in products in your vape store, but what about packaging? It is easy to overlook this element of retail selling, but it can actually make all the difference. High-quality Mylar Dispensary Bags can keep the products fresh and aromatic.
Similarly, you can use child-proof tins for product packaging as it shows your commitment toward consumer well-being.
Ensure virus safety
Not surprisingly, virus safety is one of the most significant aspects of retail experiences at vape stores. Shoppers expect you to implement relevant safety measures to curb infection risks. Start with an open layout that ensures proper distancing.
Allow only a minimal number of people inside at one time and enforce mask-wearing rules. Installing self-service kiosks and providing cashless payment options takes you a step ahead of customer expectations.
Create a welcoming ambiance
When you are into retail selling, you must create a welcoming ambiance for your visitors. Buyers want to feel good when they step into your vape store, so make sure you are ready for them.
Invest in eye-catching décor, have comfortable furniture and couches on the floor, and light up the place with LED lamps. Make sure that the store smells good because the aroma of cannabis can be overpowering.
Creating perfect shopping experiences for your vape store customers is less challenging than you imagine. You may have to invest efforts and money, but they are worthwhile. These small efforts can get your foot traffic churning and revenues flowing, so don’t skimp on them.