Cannabis Capital : How to Get Your Business Funded in the Cannabis Economy by Ross O’Brien

Raising capital, like any other core business function, requires strategy, a managed process, strong execution, and the ability to handle a lot of rejection-and the added challenges and popularity of the cannabis economy mean that you need to create a pitch that really sets you apart from your competitors. Cannabis venture capitalist Ross O’Brien shares his insights from a career spent in private equity investing as he defines what the cannabis economy landscape is, teaches you how cannabis capital works and shares insider knowledge as he shows you how to: Prepare a cannabis business plan with a framework that appeals to investors, View your company through the Investor’s Risk Assessment Lens, Pitch using the 5 R’s for raising capital (Relationships, Relevance, Resilience, Right Ask, Returns), Earn lasting relationships with VCs to ensure your business’s success Book jacket.