Cannabis users often turn to the substance to seek comfort, relief, and relaxation. So naturally, loyal customers need to have complete faith in the brand to deliver their needs, whether medical or recreational. Companies and sellers are responsible for providing the product and experience to the best of their ability.
With cannabis goods being a billion-dollar industry expected to grow exponentially in the years to come, no reason will be accepted for subpar quality. Additionally, business owners should recognize the competitive market and strive to exceed their competition.
An integral aspect of any product is its packaging. Businesses should give great attention to this and perfect it to the tee. However, it is an intricate craft, and there are so many things cannabis entrepreneurs should keep in mind about their product packaging. To know exactly that, read on.
Why is Packaging Important?
There are various reasons why packaging is a crucial component of any product:
- It displays the brand and represents the company and the content.
- It is the first thing every consumer sees, and the impression it gives off will make or break the sale.
- It contains all the information one should know about the item, which is a customer’s right.
- It holds the product and keeps it intact and safe until consumption.
With that being said, let’s enumerate what cannabis business owners should consider in making their packaging.
Proper Labeling And Inclusions
Begin by having all the needed information to put on your packaging. Include a label that states the product’s form ( edibles, concentrates, topical, etc.). This will be required for medical use as well. State the exact amount of the content, production lot number, and qualifiers, if there are any. Additionally, an extensive list of ingredients should also be visible. Regardless of the item’s size, ensure all the details are on the cover.
Remember also to follow each state’s guidelines for cannabis packaging since they vary. Business owners should strictly abide by these legislations.
Now that you know what to put on the packaging, you need to consider how you will communicate it effectively on the package. Most cannabis users don’t need the unnecessary pizazz, so convey the information in concise, easy-to-understand language. It should be simple and not withhold any important details to build trust between the brand and the consumer.
Finally, don’t forget to include the business’s contact information. This portrays accountability by giving customers and potential business partners an avenue to reach you for feedback or queries. This shows legitimacy and trustworthiness. In addition, the transparency sends a subtle message that your company has nothing to hide by giving the clientele a means for back-and-forth communication.
Authenticity to Brand
With cannabis being a product consumers should take seriously, it is advisable to keep product packaging neat and straightforward. However, the execution should not impair brand image.
Customers are very keen and can detect a disconnect between the packaging and the brand. This will make them more reluctant to purchase the product as the inconsistency induces discomfort. So, it is still crucial for cannabis business owners to exercise creativity aligned with their image. Maximize your branding elements to assert a visual identity for your consumers to resonate with your company.
Include brand colors, a logo, and cohesive fonts for a sense of completion and legitimacy. The packaging leaves an impression on both loyal and potential clients, so do consider enhancing the overall design, and don’t be afraid to make a few tweaks now and then if it means improvement for the cover.
Exit Packaging Options
Cannabis business owners should implement exit packaging options if they haven’t already. Several states have made this a requirement for cannabis purchases and have also released guidelines regarding this. These statements should be strictly adhered to ensure legal and legitimate business. The use of dispensary exit bags should be a prioritized element of the operations.
Cannabis dispensaries must also think about the quality of both product and exit packaging. These should be made of durable material with proper seals to prevent contamination. There should also be a warning to rethink consumption if the seal and/or the wrapping seems to have been tampered with. Fortunately, there are multiple technologies to help guarantee safe product placement and proper packaging.
If you are still pondering which exit packaging strategy would best suit your brand and product, many manufacturers follow the rising trend of non-woven bags. These wraps are sturdy, affordable, and appropriate options. Because these are used by many, most companies have also invested in the packaging to make it ten times better. As a result, cannabis businesses can have an elegant and luxurious way to dispense their products.
As beneficial as cannabis can be in the hands of the right person, you can’t overlook the fact that it could fall into the lap of unlikely individuals. Children are the last people you want with cannabis access. So, cannabis products must have child-resistant packaging. This can be implemented in the final cover with highly functional exit bags. Unfortunately, these usually come with a grip and pull mechanism, which makes it harder for kids to get to the content.
By having child-resistant packaging, brands can cater to a wider audience and accommodate those who have children or are living with them. With this, cannabis businesses can still serve their customers without putting any other people at risk.
Finally, cannabis entrepreneurs should consistently implement quality inspection with their packaging. Make sure there are no text errors on the cover. Double-check if all the necessary information is displayed and if they are aligned with state guidelines for proper labeling and packaging.
Aside from the text aspect of the packaging, inspect the material and overall outcome of the physical packaging. It should effectively contain all the content inside, avoiding leakage and easy breaking. It must also preserve the quality of the product until consumption. Basically, ensure that the item is intact and well-protected from the manufacturing process until it reaches the customer.